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Motorcycle riders frequently engage their core muscles to maintain balance and stability on their bikes. However, the static posture commonly found in riding can lead to fatigue in the lower back, especially during long rides. Riders may experience muscle strain, stiffness, and discomfort due to vibrations from the motorcycle and the force of wind resistance, which compounds the pressure on the spinal structure. Over time, these factors can lead to chronic back pain, making it imperative for riders to consider preventive measures.


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Promotion encompasses all the communication methods utilized to convey the brand message to the target audience. Traditional media, such as television and print, are still relevant, but digital marketing strategies have taken center stage. Influencer marketing, content creation, and personalized marketing campaigns are gaining momentum as brands leverage these tactics to foster deeper connections with consumers. Engaging storytelling and authentic brand narratives resonate more effectively, particularly among younger generations.


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